DSB’s new StratComm report hits the streets
The DSB started looking at strategic communication in 2001 and has released twp previous reports on how to improve communication to further U.S. national goals and interests.
Steven R. Corman over at COMOPS Journal recently posted a quick overview. As Corman points out, the report makes a call for alignment between actions and words, which is at the crux of arguments by critics of strategic communication.
In reviewing developments since the 2004 report, the board found evidence of progress the State Department’s appointment of an undersecretary for public diplomacy and public affairs, in the Broadcasting Board of Governors’ new leadership, in DOD’s Strategic Communication Roadmap and the creation of the Strategic Communication Integration Group, and in the publication of a U.S. National Strategy for Public Diplomacy and Strategic Communication by the interagency Strategic Communication Policy Coordinating Committee.
The task force also warned, however, that the success of these changes “depends on the skills and imagination of current leaders.” The report also recognizes that traditional organization cultures continue to create obstacles to success, and strategic communication resources are still “substantially short of needs.”
Technorati Tag: strategic communication | Defense Science Board
